Professional Experience & Key Achievements

• Freelance Educator / Colour Ambassador – Davines Arabia

  • Delivered product knowledge sessions and technical education both in the field and academy settings across the UAE.

  • Collaborated on designing facilitation guides to help deliver market relevant education content.

  • Assisted in salon education programs, focusing on sustainable beauty, innovative color techniques, and advanced blonding services.

  • Contributed to the Davines Coastline Reflects regional campaign, helping bridge commercial trends with artistic expression.

As a Davines Colour Ambassador, I played a key role in shaping the Davines Coastline Reflects Regional campaign, highlighting my ability to bridge creative vision with commercial impact. This experience enabled me to further support the brand by delivering product knowledge and technical training sessions, helping stylists refine their skills and enhancing Davines’ growth in the market.

• Olaplex Arabia Official Advocate

  • Provided training sessions, both digitally and in-person, to educate stylists on Olaplex’s professional and retail range.

  • Supported regional brand image and video campaigns, utilizing my experience in content creation and engagement.

  • Participated in live demonstrations, technical workshops, and brand activations across the region.

  As an Olaplex Arabia Official Advocate, I played a key role in educating salon professionals on the science and benefits of Olaplex’s technology. I developed and delivered engaging training sessions, both in-person and digitally, to stylists, sales teams, and distributors, ensuring a strong understanding of the brand’s unique positioning in the market. Additionally, I contributed to brand activations and content creation, helping to drive awareness and adoption across the region.

• Director Stylist – YUME Cardiff (Current Role)

  • Bringing international experience to the UK market, offering expertise in color innovation and product application.

  • Supporting salon teams with mentorship, technical guidance, and industry insights.

  • Continuing to engage in education initiatives, collaborating with brands to enhance stylist training and product knowledge.

  At YUME Cardiff, I am actively involved in developing a comprehensive training guide to ensure consistency and excellence in salon services. I lead structured training sessions with the assistant team, focusing on technical skill development, advanced color techniques, and client experience. By fostering a culture of education and growth, I am helping to elevate the salon's standards and strengthen the team’s expertise.

• Salon Manager – Trinity Hair Salon, Dubai

During my tenure at Trinity Hair Salon, I played a key role in both salon operations and education. As Salon Manager, I was responsible for overseeing day-to-day activities, ensuring excellence in service delivery, and mentoring a team of stylists to elevate their technical and client care skills. I implemented structured training programs focused on color innovation, advanced blonding techniques, and client consultation, helping to position the salon as a leading destination for luxury hair services. Additionally, I worked closely with brand partners, coordinating product training and in-salon education to keep the team at the forefront of industry advancements.

• Education & Training Expertise

  • Completed Davines Advanced Freehand & Blonding training

  • Completed Davines Colour Ambassador Program.

  • Roch Le May Colour Mentoring (International Davines Educator)

  • L'Oréal Blonde/French Balayage Training

  • Ongoing professional development with Alillon+ and Gianni Scumaci GS Education

  • Experience in developing training content, digital learning resources, and live event education

  Leadership & Strategic Development

  • Supported educational teams, ensuring brand messaging and technical excellence in training delivery.

  • Worked with freelance educators, helping them stay aligned with brand education strategies.

  • Assisted in brand-specific training strategies, integrating education initiatives with sales objectives and market needs.

  • Collaborated with product development teams to provide feedback on formulations and product usability for professionals.

Early Career

• Cutting Crew, Ireland

At Cutting Crew, starting in 2013, I quickly grew from a fresh graduate stylist into a sought-after senior designer. My expertise in blonding and client-centric approach set me apart. I recognised the importance of client retention if I was to have a great career and focussed on this as part of my personal development. As a senior designer, I built and managed a robust clientele, efficiently handling appointments, staff schedules, and salon payments.

My professional attitude and focus on rebooking ensured high satisfaction and retention rates, consistently meeting and exceeding targets. Mentorship and Leadership I am mentoring stylists within my company’s other salon locations, sharing my knowledge and skills. Teaching cutting techniques, blonding applications and hair trend inspirations. My leadership in a fast-paced environment has contributed to the overall success of the business and I am proud to be part of my mentoree’s journey. Marketing and Operational Success My deep product knowledge and collaboration with management led to successful marketing strategies, promotions, and social media initiatives. As a key holder, I effectively managed salon operations in the manager's absence, demonstrating strong leadership and organisational skills.

Dedication to Excellence my journey reflects a blend of technical proficiency, strategic marketing, and exceptional client service. I am dedicated to empowering people with knowledge and brand ambassadorship.